Visable wants to help companies acquire new customers
Visable, the provider of Europages and Wlw, has expanded its portfolio of online marketing services with a new tool for generating leads online. The "Website Leads" product is designed to enable customers to see who is visiting their website after implementing a tracking pixel on their homepage.
"Lead generation in the B2B sector is particularly difficult in times of coronavirus. Usual opportunities to present your company and product range, especially trade fairs or other networking events, have been undermined by the coronavirus pandemic. Field service visits are also much more difficult to implement. There is no decisive interaction with the other person. This is currently a problem for many companies. Website Leads therefore offers a new way to see who is interested in your offer and to get in touch with potential new customers," explains Daniel Keller, Technical Director of Visable.
Install tracking pixels, generate leads
But how does Website Leads work? First, the individual tracking pixel is integrated into the company's own website. Different company data is recorded using tracking pixel technology. The company name, address, website and time of the visit are then transmitted to the customer. This data is tracked and displayed in a list that the customer can view in their Wlw account. All companies that have recently surfed the company website are displayed here.
Website Leads aims to offer a supplement to the company profile on Wlw: On the one hand, providers can view the visitors to their profile, while on the other, the tracking pixel gives them an additional overview of who is visiting their company website. This should provide an optimal overview of which buyers are really interested in your offer.
Data protection compliant for new contacts
According to Visable, Website Leads is data protection compliant, as Visable only passes on company data. It also works without cookies. To ensure that all legal requirements are met during use, Visable recommends that its customers adapt their privacy policy in advance. A sample text is available for this purpose, which each customer can easily adapt for themselves.
"With Website Leads, we have created an easy way for companies to generate new leads. By submitting their contact details, companies are ultimately able to acquire potential new customers and thus effectively promote their growth," says Daniel Keller.
