Cab realizes relaunch for Mobility.ch

Within a tight timeframe, all the building blocks had to be assembled and ready at the right time. The sophisticated redesign with new components, a new content hub with rich story formats around mobility, sustainability and the environment and the numerous project participants were successfully brought to a common denominator through an agile setup. The new website went live at the same time as the launch of the new campaign.

The human being in the center

The well thought-out and widely distributed campaign was launched on all channels (Werbewoche.ch reported). The new website easily keeps up with the fresh and young image concept and conveys Mobility's "Let go!" message. The project focuses not on the product, but on people, and aims to shake things up, raise awareness, and encourage a rethink. As with the design, people are also central to the user-friendliness. The menu navigation has been fundamentally revised so that individual areas, such as private customers, business customers and the magazine, are clearly distinguished from one another.

New content hub with magazine

With its new content hub and magazine, Mobility offers content on the topics of mobility, sustainability, the future, and lifestyle. The articles can be commented on, rated and shared. Articles can be sorted by content and popularity through categorization, keywording and reading metrics.