Google introduces audio ads on YouTube and dynamic music packages
Mit Audioanzeigen auf YouTube lanciert Google ein neues Formatangebot für Google Ads und Display & Video 360. Zudem führt das Unternehmen dynamische Musik-Pakete ein, mit denen Musikfans einfacher erreicht werden sollen.
The new format offering is designed to reach users who listen to content on YouTube with audio-based creatives, Google said in a statement. During the beta phase, the audio ads will be sold on a CPM basis with tCPM bids and are expected to offer the same targeting options, bidding strategies and brand lift measurement features as YouTube video campaigns.
The dynamic music packages, also called "music lineups" in English, are designed to offer advertisers an easy way to reach music fans on YouTube worldwide and place the brand in an effective environment - in this case, music.
Streaming of music videos has reached an all-time high on YouTube, according to the company. According to internal data, more than half of logged-in YouTube users consume music content for more than 10 minutes a day. In addition, more than 60 percent of music consumption on YouTube occurs on mobile devices, with more than 85 percent of that occurring in the foreground. In addition, more than 2 billion logged-in viewers watch a music video on YouTube each month. In the music category, the viewing time of live music on TV screens also increased by more than 100 percent between July 2019 and July 2020, he said.
Google subsidiary YouTube now has more than 30 million paying subscribers to its YouTube Music and YouTube Premium services and more than 35 million, including those using free trials. (pd)
