Nexum implements digital study presentation for Swiss Post
Nexum created a digital presentation format based on a responsive microsite for Swiss Post's e-commerce study entitled "Trends in online retail and a closer look at sustainability".
The study addressed the question of how the relevance of sustainability aspects is growing in view of the increasing growth in online retail, what expectations customers have of sustainability and how well online retailers are responding to these wishes (Werbewoche.ch reported).
Core of the Microsite is an interactive catalog with over 30 questions and answers from the two studies, which are presented to the visitor in a clear and user-friendly form, separated into main and sub-chapters. The microsite has been optimized for both desktop and mobile devices. Each question is appropriately visualized with dynamic data charts, from which the visitor can read all relevant figures. In addition, the microsite offers a comprehensive download area where all study documents can be downloaded as print-ready PDF files.
Nexum led the development process of the microsite completely through various steps from the elaboration of the content and interaction concept, the wireframes and prototypes as well as the screen design to the technical realization on the basis of an in-house developed No-CMS approach. The data charts used in the microsite were also completely conceived, designed and implemented by Nexum's in-house visual design and front-end team.
