Google attacks Microsoft with "Workspace

In the highly competitive market for office software and integrated communication and collaboration environments, Google is entering the ring with a new product. On Tuesday, the Internet company presented "Google Workspace," which builds on the previous "G-Suite" service.


The new service consists of an email address and collaboration tools, including Gmail, Calendar, Meet, Chat, Drive, Docs, Spreadsheets, Presentations, Forms and Sites.

The main competitor is Microsoft with its Office 365 and Teams products. However, Google Workspace also competes with special services such as Slack, Trello or Zoom.

In July, Google had already expanded its Gmail email service and positioned it as the "New Home for Work". This was the first step toward uniting collaboration, communication and content creation on one platform and creating added value for users, said Google manager Javier Soltero.

Today, he said, this new way of collaborating is available to all Google Workspace business customers and will be rolled out to individuals in the coming months. "This is the end of the traditional office as we know it," Soltero said.

With its cloud offerings, Google is trying to break away from its dependence on the advertising market, which has so far accounted for the lion's share of revenues. Customers have to take out a subscription with Google Workspace, which starts at 4.68 euros per month per employee account. For a larger cloud storage space of two terabytes, the subscription costs 9.36 euros per user per month. (SDA)


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