Geyst launches activation campaign for Be the change
With a digital activation campaign for Be the change, the Zurich agency Geyst shows how ecological commitment can be turned into a cool brand.
What is good for people must not harm the planet. With this basic idea, Be the change develops and produces nutritional supplements for sports and everyday life.
To sharpen its brand positioning and bring additional customers to its online store, Geyst is rolling out a digital activation campaign this summer that focuses fully on the heart of the brand and its founders: Authenticity. The chosen "Be" duct builds on the brand name, reinforcing its memorability. The aim is to create a brand experience that clearly stands out in the supplement market.
The campaign consists of target-group-specific ads and stories that are cleverly played out on the appropriate channels and targeted at four individual Landing pages lead. A mix of emotion (moving image), information, and incentives motivates people to click on in the Store.
Responsible at Be the Change: Sven Altorfer (CEO); Elia Diehl (Public Relations); Barbara Stolba (CCO). Responsible at Geyst: Marcel Capeder, Oliver Fried, Matthias Kadlubsky, Audrey Lohmann, Reto Odermatt, Christian Raissig (Creation); Luciano Hagge Dias, Stephan Huber, Johannes Just (Consulting); Nicole Leiser, Robert Lisac, Christophe Vouillamoz (Digital Solutions). Responsible at Capture Media: Sandro Albin (Managing Partner); Julia Braitsch (Digital Designer); Theodor Esenwein (Product Director); Lisa Tucci (Lead Campaign Management).
