The agency's services included conception, design, content consulting and creation, and migration of new content. The focus of the collaboration was on addressing the target group and integrating the product range into the shoppers' lifestyles. Realized was the Relaunch of the Coop City website based on a three-day creative and content workshop and a detailed SEO analysis.
Omnichannel plays an important role in the new website: Customers can directly research the department store in their vicinity and the respective opening hours. Or they can pre-order tickets for an event or concert and then pick them up at the ticket agency. Products from the latest print advertisements and brochures are also prominently displayed on the home page. Via the product view, the customer can see additional details of the current offers and bestsellers.
The new website is intended to be visually convincing with a coherent appearance. Individual design elements familiar from the offline presentation, such as the color scheme, are now also found online. The cross-channel corporate identity is thus intended to ensure a high level of recognition among customers and to underscore the aspirations and presentation of a modern department store.
The tiled look works on all devices and conveys information intuitively and concisely. At the same time, it underscores the magazine character of the new online presence, which is familiar from the beauty and fashion world. The loading time was reduced to a minimum by using the latest technology.
"Thanks to a new design, intuitive user guidance and new inspiring content, our new website is now structured, fresh and informative. Among other things, the user gets new insights into which product worlds with which brands await him in the Coop City department stores, discovers bestseller products and weekly changing inspirations. Thanks to nexum for the creative ideas, customer centricity and reliable implementation," says Sina Maus, Digital Marketing Manager at Coop City.