These are the most successful Youtube advertising videos in the first quarter of 2020
The "Youtube Ads Leaderboard Switzerland Q1 2020" also clearly shows what kept Switzerland on its toes in the first quarter of this year: The FOPH is in the top 5 three times with its Corona rules of conduct.
The evaluation of the top 5 commercials on YouTube in Switzerland in January to March 2020 is somewhat different than usual, which is due to the current situation surrounding the coronavirus. The FOPH occupies the 1st, 2nd and 4th places in the ranking with its behavioral instructions and solidarity campaigns. With Pfister and Financescout24, two Swiss brands occupy places 3 and 5.
Top 5 commercials on YouTube in the first quarter of 2020
1st BAG OFSP UFSP - New Coronavirus - Self Isolation
2. BAG OFSP UFSP - Joint - BAG Coronavirus
3. PFISTER - 15% in the online store
4th BAG OFSP UFSP - Nouveau Coronavirus - auto-isolement
5. FINANCESCOUT24 - FinanceScout24 - #besserwollen
To determine the top 5, Youtube measured the number of views on YouTube advertising videos from Switzerland in Q1 2020. For the ranking, only videos that could show a minimum share of unpaid views were considered. Every quarter, Google publishes those YouTube advertising videos that are particularly popular with YouTube viewers. The ad ranking is determined by an algorithm that takes into account paid and organic views as well as viewer engagement.
