Wordplay launches SME-friendly HubSpot alternative Friendly Automate
The Wortspiel agency is launching its second product, "Friendly Automate": a marketing automation solution designed to help companies win more customers with less effort - at SME-friendly conditions.
In recent months, the importance of marketing automation has grown among Wortspiel's female customers. Rising click prices for Google Ads, for example, and also the financial challenges posed by the Corona crisis require better use of the clicks that have been bought at a high price. Marketing automation can help here, for example through individual advertising messages and channel-specific playout at the right time.
However, some of the well-known vendors in this space have terms that are challenging, especially for SMBs - such as very high prices, prepayment of those prices for an entire year, and mandatory product training with mid-four-figure costs.
Friendly Automate by Wortspiel is based on the open source solution Mautic, winner of the 2019 "MarTech Breakthrough Awards" in the category "Best Overall Marketing Automation Platform", and offers all the features of a professional marketing automation solution. It is said to offer fair pricing and a flexible monthly payment plan. All subscriptions include a free 90-minute onboarding session and regular training on the best marketing automation strategy.
For Werbewoche.ch readers, there is a 10% lifetime discount on all subscriptions up to and including Wednesday April 8 with the discount code WERBEWOCHE.
