Wordplay launches Google Analytics alternative

The digital agency Wortspiel has launched "Friendly Analytics", an alternative to the market leader Google Analytics, which is said to be well suited for the Swiss market, among others.


Due to increasing regulation by laws such as DSGVO or CCPA, many companies are confronted with ensuring data protection when analyzing their websites. Google's market-leading Analytics solution can only be operated in a data protection-compliant manner with a great deal of effort - and even then, shortcomings remain, such as the storage of data in the USA or a lack of transparency due to the software's source codes not being available. For example, the Zurich data protection commissioner prohibits the use of Google Analytics for public bodies.

To solve this problem, Wortspiel agency launches its first product. Friendly Analytics is a privacy-friendly and professional alternative to Google Analytics. and is based on the world's most popular open source analytics solution Matomo (formerly Piwik) - used by NASA, the EU Commission and the United Nations, and recommended by Zurich's data protection authorities. It offers features such as goal measurement including e-commerce tracking, multi-channel attribution, events and a powerful tag manager.

Friendly Analytics completely eliminates the storage of personally identifiable information (PII) and cookies. This makes Friendly Analytics compliant with privacy laws like DSGVO (EU), CCPA (California) and PECR (UK). And the annoying cookie banner is eliminated. Companies don't have to worry about installation or hosting themselves, but can use Friendly Analytics for a subscription price as a software-as-a-service. The data is stored exclusively in Switzerland, and is not passed on or used for advertising purposes. All data can be completely downloaded or deleted at any time. This gives companies 100 percent data ownership.

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