Wirz Brand Relations and Namics realize brand presence for CPX
With a new appearance for the CPX platform, Wirz Brand Relations and Namics are doing their part to ensure that global climate commitment can be combined with local activities.
"The Climate Policy Exchange CPX" is a platform that brings together local climate initiatives and global companies to contribute to climate protection.
Wirz Brand Relations designed the brand presence including website and presentation for CPX and implemented it together with Namics. The appearance is intended to appeal to both globally active companies and local initiatives. The simple design puts nature in the center and thematizes the interaction between the two players.
In a collaborative process, Namics developed a prototype that describes the functionality of the platform in detail. In addition to the newly developed brand elements and the specification of the application, the next step will be to implement the platform.
"The brand identity sums up CPX's core service," says Nick Beglinger, initiator and project manager of CPX. "Thanks to the iterative process in creating the prototype, we were ready to start implementation within a few weeks." Beglinger launched the platform at the Climate Conference in Madrid on December 11, 2019, and presented it to interested companies at the WEF in Davos.
