The Next Pig Thing: Trimarca with a new website

The new website is to be "more beautiful, faster, more animated, more informative, more digital and more piggy," as the agency writes in a statement. But why a pig, of all things? Why not, says the agency. Everyone likes to have a pig.

Pigs have one or two striking things in common with us humans: their good nose, for example, which immediately tells them which way the wind is blowing and where the trend is heading. Or the desire to get to the bottom of things, where they are deepest. Yes, people also like to dig around, stick their noses into things, ask a few more questions and thus find solutions that not everyone comes up with.

This is how the agency presents itself on its new website. With lots of piggy analogies, a big pinch of wordplay - and new team photos.