Nexum becomes partner of TCS for digital expansion
The Touring Club Switzerland TCS continues to expand its digital activities and relies on Nexum. The collaboration includes the development of a modular microsite framework with a headless approach based on the Magnolia CMS, including the provision of a UI pattern library for the dynamic playout of content and functions on a wide range of digital channels.
The scope of services provided by nexum also includes consulting services in the areas of digital strategy, user experience and customer experience.
At the beginning of the year, TCS established the Digital Service Organization. The new department is being set up across all locations and strengthened with digital experts such as UX designers, content specialists and product managers. "The mobility industry is currently characterized by a high level of dynamism. As a modern service provider, we want to use our digitalization offensive to specifically expand and improve our service portfolio, whether through improved customer service or new digital product solutions," says Christian Zundel, Head of Digital Services at TCS. As a strategic sparring partner for digital platforms and services, Nexum supports the further transformation of TCS into the digital age.
Nexum's scope of work includes strategy, conception, design, prototyping and technical development. In addition to the inventory, performance and potential analysis of the existing digital solutions, the first step involves visual and functional standardization with the help of a pattern library and technical transfer into a microsite framework. The content management system Magnolia introduced for this purpose makes it possible to offer digital content faster, in a more structured way and via different channels in a future-proof manner.
Further expansion steps such as event and mobility tools, performance optimizations, and breaking down data silos are in the works to ensure a seamless customer journey across all digital touchpoints.
"We are very pleased that we, as a digital service provider for consulting and implementation, are able to accompany the digital transformation for one of Switzerland's best-known traditional brands. Our goal is to make the diverse range of services that TCS offers its customers an optimal digital experience across all touchpoints," says Nicola Schlup, Managing Director of Nexum Switzerland.
