Nexum becomes partner of TCS for digital expansion

The Touring Club Switzerland TCS is further expanding its digital activities and is relying on Nexum. The collaboration includes the development of a modular microsite framework with a headless approach based on the Magnolia CMS, including the provision of a UI pattern library for the dynamic playout of content and functions on a wide range of digital channels.

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Consulting services in the areas of digital strategy, user experience and customer experience are also part of nexum's scope of services.

At the beginning of the year, TCS established the Digital Service Organization. The new department is being set up across all locations and strengthened with digital experts such as UX designers, content specialists and product managers. "The mobility industry is currently characterised by a high level of dynamism. As a modern service provider, we want to use our digitalisation offensive to specifically expand and improve our service portfolio, whether through improved customer service or new digital product solutions," says Christian Zundel, Head of Digital Services at TCS. As a strategic sparring partner for digital platforms and services, Nexum supports the further transformation of TCS into the digital age. 

Nexum's scope of work includes strategy, conception, design, prototyping and technical development. In addition to the inventory, performance and potential analysis of the existing digital solutions, the first step is the visual and functional standardization with the help of a pattern library and technical transfer into a microsite framework. The content management system Magnolia introduced for this purpose makes it possible to offer digital content faster, more structured and future-proof via different channels. 

Further expansion steps such as event and mobility tools, performance optimizations and breaking down data silos are in the works to ensure a seamless customer journey across all digital touchpoints. 

"We are very pleased that we, as a digital service provider for consulting and implementation, are able to accompany the digital transformation for one of the best-known traditional brands in Switzerland. Our goal is to make the diverse range of services that TCS offers its customers an optimal digital experience across all touchpoints," says Nicola Schlup, Managing Director of Nexum Switzerland.

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