Frank Bodin becomes Twitter Ambassador Switzerland
Frank Bodin has found a new and very digital challenge with his agency Bodin.consulting. Together with Twitter and the exclusive Twitter representative Httpool, Bodin will drive the expansion of Twitter Advertising in Switzerland.
The focus of the well-connected advertising professional is on the numerous globally active Swiss companies. For them in particular, Twitter represents immeasurable potential for reaching a global, discerning audience.
Twitter is where people go to find out what's happening. Thanks to the speed with which messages can be transmitted telegram-style, Twitter is the leading global microblogging information platform, with over 500 million tweets a day and hundreds of millions of users. In Switzerland, too, Twitter is one of the most-used social networks - but its potential is far from exhausted. The qualitative environment with active and relevant users is a particular trump card compared to other social media. Numerous leading Swiss companies have already discovered this, in particular the watch and luxury goods industries, financial service providers, media, insurers, pharmaceuticals, etc.
Frank Bodin has had a special relationship with Twitter since 2011: When faced with a newly opened Twitter account, he decided to write a daily thought on the topic of creativity for a year. Unexpectedly, a large community grew around the daily tweets and, as a result, the book "Do it, with love - 100 Creative Essentials" - now a bestseller in its seventh edition.
Bodin will be actively supported in his work by highly professional teams from Httpool Switzerland & Austria and Twitter Europe. Frank Bodin: "I am extremely excited about this mandate and look forward to this collaboration. I see enormous potential to break new digital ground with strategically and creatively sophisticated campaigns." Florian Magistris (CEO Httpool Switzerland & Austria): "We are delighted to have Frank Bodin, one of the best minds in the Swiss advertising industry, as our partner. Together with Frank, we will drive the establishment of Twitter as a leading digital communication and advertising platform even faster."
