Jung von Matt/Limmat: Parquet goes digital

Sealed, naturally oiled, oak or maple? Questions that most people ask themselves at most once in a lifetime. And if they do, it's often in a parquet sales outlet far away from the actual manufacturers. For this reason, the parquet flooring professional Bauwerk relies on a comprehensive digital solution to revolutionize the distribution channel for parquet flooring and strengthen customer loyalty.
 

At the heart of the implementation, for which Jung von Matt/Limmat was fully responsible, is A Responsive Websitewhich gives customers the opportunity to use a parquet finder to find the right parquet for them and to create indicative price quotes. At the same time, dealers are given the chance to manage their orders via a lead management system. "This creates a comprehensive digital ecosystem that ties Bauwerk's value chain even more closely to the brand," says René Schwarz, Chief Experience Officer at Jung von Matt/Limmat

With the solution developed, digital transformation is making its way into the parquet business. While publishing installed end-customer prices on manufacturer websites was previously unthinkable, Bauwerk's guideline price calculator enables transparent and fast calculation of prices and expenses. Service Design Thinking and Customer Centricity are creatively and efficiently implemented with the new online presence. Best of Swiss Web 2019 nominated the project as a master candidate in March (Werbewoche.ch reported). "We are very pleased about the nomination because it underlines the innovative digitalization approach of the project," commented René Schwarz in a statement.