Stämpfli enables Fenaco to have decentralized communication from a single source

The customer magazine Agro Current is Landi's central communication medium for its customers, the farmers. Regional factors and customer proximity play a particularly important role here: In order to respond to local conditions, each Landi writes its articles independently. The medium should therefore be managed decentrally and yet be perceived as a unit. After all, Fenaco attaches great importance to adhering to its corporate design and corporate identity.

To meet these requirements and replace the previous tools, a new web-to-print solution was needed: "We had in mind a simple, intuitive application that on the one hand allows individual handling with regard to content and design, but on the other hand also enables a uniform appearance in decentralized practice. Together with Stämpfli, we managed this balancing act and found a holistic solution for us," says Stefan Stettler, Head of Landi Arena.

Stämpfli prevailed over the competition and won the tendered contract. The Smart_Lab web-to-print application offers ideal solutions for decentralized companies and enables highly customizable communication. With Smart_Lab, 100 Landi branches now produce their own Agro Aktuell independently, quickly and easily.

A comprehensive service package for Fenaco

In addition to the simplified implementation of the magazine Agro Current Stämpfli also advises Fenaco's corporate communications department on publication processes. For the brochure Fenaco uses Target range to the Stämpfli EditorBox, which facilitates editorial workflows. In addition, the former image database was replaced by Elvis DAM to ensure correct, clean storage and more efficient and uniform use on the various publication channels. Fenaco also counts on Stämpfli's experience and quality when it comes to printing. Thus, in addition to the "target ranges", various employee magazines are also produced by Stämpfli in sheetfed and web offset.