Now Switzerland is shaking
Y7K has implemented a shaking game for SBB.
At train stations and on trains, in offices and at schools - from August 20 to September 30, smartphones will be shaken up in Switzerland. The trigger for this is SBB Real Estate's online game, in which a GA travelcard and a total of 60,000 instant prizes can be won each week. These can be redeemed in the relevant stores at 19 SBB stations using coupons sent to the winners' cell phones.
As one of the largest real estate companies in Switzerland, SBB is responsible not only for the planning, development and management of sites but also, among other things, for station marketing. With this year's online game, a nationwide campaign was launched once again, which plays on and highlights the attractive shopping opportunities in SBB stations.
Y7K develops the customized web app for SBB, which is more than just a sweepstakes: The new software ensures that all data is managed from one place and not from 19 different ones as before. This simplifies development processes for future sweepstakes and saves costs. In addition, detailed reporting can be accessed and the win rate per station can be adjusted. To keep participation as simple as possible, players do not need to register.
Winterthur-based agency Partner & Partner has overall responsibility for the project. In addition to developing the strategy and concept and creating the content for the online game, the agency is responsible for the entire campaign creation, realization and media planning.
Responsible at Y7K: Robert Krieg, Vedran Žgela, Timo Staub, Fabian Oberli, Yves Sinka, Ruben Feurer. Responsible at Partner & Partner: Andreas Beugger, Andreas Erfert, Luc Holzach, Tobias Huber, Federica Mele, Martina Sager.
