Coop discontinues Siroop
Coop will close the online marketplace Siroop, once founded with Swisscom. This was reported by 20 Minuten on Monday.
Only recently, Coop announced that it would take over Siroop completely and merge the sales channel with Microspot (Werbewoche.ch reported). This was to result in a new brand. At the time, Coop left open exactly what the new brand structure should have looked like.
Now according to 20 minutes clear what the solution looks like: Coop will close the online marketplace and "bury" the Siroop brand. Coop spokesman Urs Meier confirmed this to 20 Minuten: "We will discontinue the Siroop platform at the end of the year and in the future will rely solely on the Microspot online format, which is established throughout Switzerland."
Coop is thus focusing all its resources on the successful and established online retailer Microspot.ch and dropping the marketplace Siroop, which never really got off the ground - despite allegedly gaining 400,000 customers within two years.
The closure affects 180 employees. According to Meier, they will be offered jobs at Microspot, Coop or Swisscom - no layoffs are planned.
According to information available to 20 Minuten, Coop wants to follow a similar path with Microspot as Digitec Galaxus or Brack have taken: The assortment of the retailer, which was launched and became known as an electronics online store, is to be significantly expanded. To this end, Microspot also wants to cooperate with selected Siroop retailers.(hae)
