It's getting tight: Velvet gets Central Switzerland going
The Velvet agency is creating the visual identity for the campaign launched in October for the Zimmerberg Base Tunnel 2 and the Lucerne through station.
Mobility in Switzerland is growing - especially public transport. According to federal forecasts, public passenger transport will increase by over 50 percent by 2040. In Central Switzerland, the growth scenario looks similar. In view of the massive growth in public transport, sustainable concepts are needed. With the Zimmerberg Base Tunnel 2 and the Lucerne through station, Central Switzerland has two optimally coordinated projects on the go that will benefit not only the region, but all of Switzerland. Velvet is supporting the cantons of Central Switzerland in their campaign for the two projects, which is intended to make the concerns of Central Switzerland visible in Federal Berne.
Responsible at the cantons of Central Switzerland: (Mirija Weber, Communications Manager, Department of Construction, Environment and Economic Affairs, Canton of Lucerne). Responsible at Velvet Creative Office: Massimiliano Madonna (Consulting), Luzia Zurfluh (Consulting), Jürg Schaffhuser (CD), Peter Moser (AD), Oli Zwimpfer (Multimedia Designer), Mexan Online Agentur (Programming).
