Choosing a new agency is often a time-consuming and energy-sapping process for clients. In the future, Leading Swiss Agencies (LSA) will offer an evaluation platform on its new website where clients can call up a brief portrait of each LSA agency with recent work. The search function allows clients to filter according to various criteria such as core competencies, industry experience, location and size of the agency.
The online platform places great emphasis on the proof of quality of the LSA agencies: The leading players in the Swiss agency scene profile themselves primarily through their current work, which highlights their core competencies. This creates a transparent selection process for clients. Furthermore, the system suggests agencies with a similar profile as a comparison.
The new LSA platform is, according to the press release, a response to the demands of the times: "Today, it must be possible for agencies and clients to come together more quickly, efficiently and easily," Roman Hirsbrunner, acting president of the LSA, is convinced. "As the association of the leading agencies in Switzerland, we have the task of leading the way and providing guidance for the industry," adds Hirsbrunner.
The Swiss Advertising Clients Association (SWA) welcomes the new evaluation platform. "Until now, there was no way for clients to channel Switzerland's leading agencies on a single platform, to search for and compare their competencies and industry expertise," says Roland Ehrler, director of the SWA.
Leading Swiss Agencies promotes young talent
Another focus on the new website is the promotion of young talent in the communications industry. With the "Careers" section, the new LSA website creates an overview of the various job profiles in communications. Specifically, it highlights paths into the world of communications, the various job profiles and career opportunities. For example, career starters can take a playful test to find out which job suits them best. But experienced professionals don't miss out either. They can find suitable further training courses in the "Careers" section, and the site is now also a job portal. LSA agencies can advertise their vacancies and internship opportunities directly on their portrait.
Whether job or agency, each entry can be conveniently added to the favorites with one click, without having to open an account. Those who want can have the list sent to them by email.
For agencies, a concentrated load of knowledge is available in fact sheets and guides. More information is available in the closed members' area. With the help of tags and a complex search function, information can be filtered by keyword. And if you're looking for information about the association, you'll find it in the LSA section.
The website was developed by the Bern agency Maxomedia. Much emphasis was placed on a playful approach. The focus was on simple user guidance. For example, cross-tabs lead to related topics and various search mechanisms such as Exhaustive Research and Exploratory Seeking make it easy to find information. For mobile devices, an adaptive responsive design was chosen. Thanks to a dynamic tile design, the website can be easily rendered on all devices.
New brand values brought to the outside world
More profile, more focus, more dialog and drive, joy, authenticity. This is what Leading Swiss Agencies stands for. This spirit of optimism is reflected in the rebranding and the design. The Process agency was responsible for both. Now, the new brand values are also reflected on the website. The lively and self-confident colorfulness of the new LSA design is complemented by double lines in the typography. The parallel lines stand for dialogue on all levels. Association-members, member-clients, member-employees, association-industry, association-world.
Responsible at Leading Swiss Agencies: Catherine Purgly (management); Annette Truniger (project management); Kathrin Leder (project management). Responsible at Maxomedia: Simon Muster (overall responsibility); Diego Martinez (art direction, UI/UX design); Tatjana Meichtry (team leader consulting/project management). Responsible at Process Group: Fabian Bertschinger (Creative Director); Elmar Müller (Lead Brand Consultant); Séverine Telley (Senior Brand Designer); Sarah Trendle (Digital Designer).