Advertising on racist terms also on Twitter and Google
After it was discovered that Facebook was allowing advertising targeted at anti-Semites, similar loopholes were also discovered in the advertising platforms of Google and Twitter.
For example, Google allowed targeted advertising with phrases such as "zionists control the world", as the US website Buzzfeed reported at the weekend.
On Twitter, for example, it was possible to specify "Nazi" or offensive terms for blacks or Mexicans as keywords for targeted placement of ads, such as The Daily Beast wrote. Google and Twitter reacted quickly and blocked the loopholes.
Twitter spoke of a software error that caused terms to appear that were actually blocked. On Google, following the tip from Buzzfeed The English phrases blocked included "jews control the media", "jewish world domination" and "black people ruin neighborhoods".
Last week, Facebook suspended advertising that targeted the information entered by users in the "Interests" and "Workplace" profile categories until further notice.
Previously, the US website ProPublica reported that some users had entered "jew hater" as a "research field" or "Nazi Party" as an employer. It was therefore possible to place ads for these terms (Werbewoche.ch reported).
Targeted advertising, in which ads are tailored to specific terms or interests of users, is considered a major advantage of online advertising platforms and brings them rapidly increasing revenues in the billions. (SDA)
