Zurich wins over millennials with a virtual tour of its headquarters

Zurich Insurance is using virtual reality for the first time in its employer branding: applicants can take an interactive tour of the headquarters and learn more about Zurich as an employer.

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Zurich Insurance is taking a new approach to employee recruitment in order to position itself as an attractive employer in the job market. Zurich is the first insurer in Switzerland to launch a "virtual reality tour" of its SkyKey headquarters in Zurich Oerlikon.

"This tour supports our efforts to attract the best talent to Zurich," says Markus Bechtiger, Head of Human Resources. "During the tour, they get to meet some of our employees who tell them what it's like to work for Zurich." The employees are authentic ambassadors for Zurich, he adds. Applicants are given a tour with a computer, tablet, smartphone or virtual reality glasses. Zurich.ch/virtualtour The virtual tour gives them an insight into the world of work at Zurich. "Millennials in particular are very familiar with virtual reality thanks to video games, and it is precisely them that we are addressing with this new opportunity," says Bechtiger.

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Get to know Zurich

Among other things, applicants learn about the values Zurich values, the environment in which they would work, how Zurich promotes young talent, and the benefits Zurich offers its employees. Thanks to 360-degree technology, potential employees can visit the offices, watch video statements from employees and learn about the working models Zurich offers. Over the next few months, Zurich will be promoting the "Virtual Reality Tour" at graduate conferences at universities and through targeted online banners and social media. The campaign was created by FCB Zurich.

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Responsible at Zurich: Priska Kaspar (Head Campaign & Project Management), Janine Wettstein (Senior Marketing Consultant), Mirko Paci (Digital Campaign Manager), Bernadette Haslam (Talent Acquisition Executive), Emilie Vetter (Recruiting Consultant HR Services Switzerland). Responsible at FCB Zurich: Flavio Meroni, Sören Schröder (Creative Direction), Kelsang Gope (Text), Olivia Schläpfer (Screendesign/Art Direction), Elgee Wee (CGI/Art Direction), Mateja Aleksic (Digital Art Direction), Theresa Thanscheidt (Senior Account Director), Julia Bommersheim (Project Management Digital Communication).

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