Bandara lets workshop participants experience Geberit in virtual reality
The Zurich-based VR content studio Bandara has created the "Virtual Reality Showroom" for the Geberit sanitaryware group. With the interactive VR experience, Geberit products can be experienced in an innovative way.
A bathroom serves as the starting point: the user can look around in 360° and dive into six different product worlds via hotspots. Bandara created a 3D world for each product category, including a matching soundscape. The Geberit products and additional content in the form of videos and 360° panoramas were integrated into these virtual rooms.
The web-based VR application is currently being used as part of "Geberit On Tour" at planner workshops and workshops for architects. Each visitor receives a VR cardboard in Geberit design with a link printed on it. This is opened on the smartphone, after which the smartphone is inserted into the VR glasses and the visitor is immersed in the Geberit world. The installation of an app is not necessary.
"With the Virtual Reality Showroom, we can offer our customers an innovative and lasting experience that will provide plenty to talk about at workshops," says Beat Aebi, Head of Marketing and Product Management Switzerland at Geberit.
Bandara VR was founded in fall 2015 by Daniel Gremli, Urs Langenegger and Jonas Baer. Since its launch, the virtual reality content studio has implemented over 30 VR projects, including for clients such as Migros, Die Post, Tamedia, the city of Zurich and Davos Klosters.
