The tiny mailing

Size doesn't always matter. KSP Krieg Schlupp Partner proves for Rutschi that you can also stand out with a small format.


To use the new Website of the manufacturer of various advertising materials and lettering, customers received a mailing. Not an ordinary one. One in an eye-catching mini format. Smaller than a thumb, it attracted all the attention. In line with the new Rutschi claim: Simply attentive. The mailing had an effect. The number of visitors to the website, which was also designed and developed by KSP, skyrocketed. The site recorded 30 percent more visitors, which corresponds to a mailing response rate of 8 percent. The mini-letter impressively proves: You can attract positive attention with any format.


Responsible at Rutschi: Oliver Rutschi (Management). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp, Anita Kummer (Creative Direction); Patrick Bucher, Wolfram Scherer (Concept/Text); Kevin Perlinger (AD); Michael Vogel (Consulting Digital); Simon Kaserer (Website Development); Christoph Ilg, Lara Roos, Angela van der Sman (Consulting); Nadine Rickenbacher (DTP).


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