Ticketino reacts to merger
Ticketino is sharpening its strategy after the merger of the two competitors Starticket and Ticketcorner and is focusing on its own strengths.
For the "only truly independent alternative to the ticket distributors led by larger media groups," the Merger of the two competitors, writes Ticketino.
In the future, the offering will be geared even more closely to the current needs of event organizers. Business processes would be highly automated and cost-effective. In addition to conventional sales channels, Ticketino is now clearly focusing on social media marketing.
For Ticketino's business strategy, it is important to continue to act as an independent and fair provider as the new number two in the Swiss ticketing market. "The merger of the two major providers has already been sharply criticized by consumer protection, as such a merger would be harmful to competition and thus a further increase in the already immense fees is expected," Ticketino criticizes the competition.
In the future, the company will therefore increasingly position itself as a cost-effective alternative to the so-called monopoly providers in the ticketing market and will focus on the needs of event organizers. The organizers should thus benefit from simple event recording and uncomplicated activation of advance sales.
Event tickets are sold through the same channels as Starticket and Ticketcorner. In addition to the nationwide network of advance booking offices and a 24/7 call center, tickets can also be purchased on the Ticketino.com platform and, thanks to a wide range of integration options, directly on the individual event organizer's website.
"Our strategy is to integrate the event marketing platform into the most modern social media channels," says Managing Director Franz Wyss. This offers our customers targeted communication channels with enormous potential for success, such as the integration of the ticket store directly on Facebook.
In the future, Ticketino will offer its event organizers and ticket buyers a new version of the online store. In addition, further activities are planned in the field of social media marketing, which will offer customers greater reach on future-oriented channels. (pd/hae)
