The Enfants du Monde campaign recreates the well-known game "paint by numbers".The campaign was realized by Goldbach Interactive (Switzerland) AG Kampagne in close cooperation with the client and also on site with the schoolchildren in Burkina Faso.The heart of the campaign is the well-known game "Painting by Numbers", which is reinterpreted for this purpose. Thus, on the specially created microsite www.malen-nach-zahlen.ch a picture reproduced by an artist from Burkina Faso, which can be colored field by field. Interested donors can select a field, which, depending on its size, represents a certain donation amount. Once the donation is complete, the field is permanently colored, giving the donor the feeling that they are effectively part of something big.The campaign is accompanied by a digital factsheet, social media posts, various display ads, and informative newsletter and video posts. EdM thus focuses not only on performance goals but also on communicative aspects. Accordingly, Susanne Flückiger, Head of Communications at EdM, emphasizes: "It was important to us that people don't feel any compulsion to donate or have a guilty conscience. That's why we communicate positively about issues. We want to show how much good a donation can do for local schoolchildren. "EdM is a Zewo-certified Swiss non-profit organization that has been working for almost 50 years in seven of the world's poorest countries to ensure that disadvantaged children receive a good quality education and that pregnant women and babies have access to healthcare.

Don't come up with the usual negativism, but create a positive emotional world, is the basic idea of the campaign that starts this week in German-speaking Switzerland. Goldbach Interactive realized the new campaign in close cooperation with the client and also on site with the school children in Burkina Faso.

The heart of the campaign is the "paint-by-numbers" game, which is being reinterpreted for this purpose. Thus, on the specially created microsite Paint-by-numbers.ch a picture reproduced by an artist from Burkina Faso, which can be colored field by field. Interested donors can select a field, which, depending on its size, represents a certain donation amount. Once the donation is complete, the field is permanently colored, giving the donor the feeling that they are effectively part of a larger whole.

The campaign is accompanied by a digital factsheet, social media posts, various display ads, and informative newsletter and video contributions. Enfants du Monde (EdM) is thus focusing not only on performance targets but also on communicative aspects. Accordingly, Susanne Flückiger, responsible for communications at EdM, emphasizes: "It was important to us that people do not feel any compulsion to donate or have a guilty conscience. That's why we communicate positively about issues. We want to show how much good can be done for local schoolchildren with a donation."

EdM is a Zewo-certified Swiss non-profit organization that has been working for nearly 50 years in seven of the world's poorest countries to ensure that disadvantaged children receive a quality education and that pregnant women and babies have access to health care.

Responsible at Enfants du Monde: Susanne Flückiger (Communications Manager). Responsible at Goldbach Interactive (Switzerland): Oliver Kuhn (Consultant), René Schoedon (Head of Digital Creation & Production), Christian Müller (Art Director), Torsten Schallmaier (Senior Copywriter / Concept Designer), Sandro Kohler (Senior Art Director Motion Picture), Benedict Ritschel (Rich Media / Frontend Developer), Cuong Vu (Project Management), Andreas Dürr (Conception).