Regional products on 3D map
YMC and TrueStory have implemented an interactive 3D map for Migros on the "From the region. For the region." label.
Under the label "From the region. For the region." Migros sells around 8,000 products that can only be bought in the region and are carefully produced by regional producers with a love of their own roots. With the new interactive 3D map, Swiss retailer Migros is targeting a young clientele and following a trend in digital society: consumers value regional products and they also want to be able to obtain targeted information on who, where and how anytime and anywhere, even while on the move. Anyone who visits the website at the URL Map.from-the-region.migros.ch The user embarks on a seemingly playful journey. By clicking on a region, the user is virtually "flown" to the various offers on a beautifully presented plate. There is a variety of regional offers to discover with information about the product, the producers as well as suitable recipe suggestions. The offer is constantly being expanded.
Responsible at the Federation of Migros Cooperatives: Giovanna Colucci (Project Manager Sustainability Communications); Rafael Schwarzmann (Project Manager Digital Communications); Diana Cultrera (Digital Producer). Responsible at Migros Media: Eveline Zollinger (Head of Communications & Media Coordination); Bruno Boll (Head of Contract Business); Dan Deutsch (Concept, Creative Producer Contract Business); Nathalie Deutsch, Selina Egger (Project Management Contract Business). External partners:
Bruno Conti Wuilloud (direction & photography); Juan Maglione (cinematography); Jimena Oddi (modeling art director); Matepost, Cloudscape (post-production); Spacetrain (music).
TrueStory (web design); YMC (programming).
