Publisuisse Mediavision 2010: The pictures of the event
More than 400 visitors came to the Publisuisse Mediavision 2010 last Tuesday. This year's info event was dedicated to the topic "innovative.creative.effective".
In a presentation, Kjell Nordström described the benefits of capitalism. Capitalism itself, Nordström said, is not responsible for the crisis. It only separates the efficient from the non-efficient companies. In a short intermezzo, Roman Tschäppeler and Mikael Krogerus explained the world to the audience in three strokes. Martin Schneider, Director of Publisuisse, gave a presentation on the efficiency of TV advertising and sponsorship. TV advertising as well as TV sponsoring, Schneider concluded, help to build a brand and have a positive effect on the brand image even after several years. Former RTL CEO Helmut Thoma ventured a look into the future: It will bring nothing to be afraid of. Because even in the digital age, viewers remain people. And people do not change. The afternoon was hosted by Cornelia Boesch, anchorwoman of the SF "Tagesschau.
Martin Schneider (Head of Publisuisse)
Martin Schneider (Head of Publisuisse)
Helmut Thoma (former head of RTL)
Kjell Nordström
Roman Tschäppeler and Mikael Krogerus
