Schoch&Sonders launches new Hiestand "Tradition" brand

The brand agency Schoch&Sonders launched the brand name "Tradition" for the new baked goods of Hiestand Switzerland. The design was detached from the existing Hiestand appearance and implemented as a separate brand in line with a diversification strategy.

The brand "Tradition" was set in a dark, nostalgic light and works with large, romantically tinged images. This has resulted in a B2B brochure, sales documents, bread packaging and sales promotion materials.
Responsible at Schoch&Sonders: Dominik Schoch, Roman Sonders (owner), Annina Benz, Judith Bühling, Dominique Ghilardi, Walter Engeli.
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