APG celebrated "outstanding" posters with a big party at the Posternight and invited its guests to the Maag Event Hall. It turned out that the Ruf Lanz advertising agency was the evening's winner. In addition to gold and silver in the various categories, it also won the Swiss Poster Award with its "Winter Prevention" poster for Suvaliv. Silver went to the Spillmann / Felser / Leo Burnett agency for the youth session in the "Public Service" category. The poster campaign "100 Posters" for Tamedia also earned SFLB the special prize. In future, the jury intends to award this in a separate category for imaginative works. After the show, which was hosted by Frank Baumann, the catering team served up a rich buffet that left nothing to be desired.
Ivan Schultheiss (l.), Managing Director APG, and Erich Baumgartner, former CEO of Scholz & Friends Switzerland.
Christian Siegrist (l.), Publicis, Lukas Tenger of Diem & Tenger.
Peter Schneider, Claudia Mühlebach, both Mediaschneider, Beat Holenstein, APG, Marlise Schneider, Union 3 Communications.
Patricia Aebi (l.) and Barbara Sieber, both Milus International.
Daniel Ettlinger (l.), Multicolor Print, Oliver Achermann, Affichage Holding.
Christian Kauter (l.), CEO APG, with Beat Lauber, NZZ Group.