Shortlist: The photos of the 19th GfM Trend Conference

The GfM Marketing Trend Conference took place for the 19th time at the Kongresshaus in Zurich. The event was held under the motto "Innovation - not a question of chance" and attracted many guests despite the fine weather.

Not even the bright sun was able to take away the GfM guests' desire to learn and listen last Wednesday, as the well-attended Kongresshaus showed. During a whole day, the participants learned in comprehensive lectures how to successfully implement innovations, for example in the financial market or in the service sector.
There is still potential when it comes to implementing ideas. Often, the projects fail at first, which leads to a considerable competitive disadvantage compared to the competitors. According to GfM, the difficulty lies in "evaluating the right ideas, implementing them on time and launching them successfully on the market. Good ideas are rarely lacking.
Business leaders such as Google CEO Andreas Schönenberger and SBB CEO Andreas Meyer showed the guests how ideas can be successfully implemented. They presented the decisive forces and influencing factors that innovation experts, companies and also buyers consider to be new trends.
The networking aperitif rounded off the conference. Most of the participants skipped it, preferring instead to go outside into the fresh air - and sunshine.

(Text: Adriana Zilic, Photos: Elisabeth Real)

Walter Lüthi, CEO Betty Bossi, Susanne Furrer, Deputy Managing Director Betty Bossi Publishing, and Jean-Marc Grand, Managing Director of GfM (from left).

Hans-Jörg Aerni, CEO Seetal Elco, Marco Hartmann, Post Mail, Christian Huldi, Dr. Huldi Management, and Stephan Feige, Htp St. Gallen (from left).

Jost Wirz (l.), Wirz Werbung, and Patrick Pfäffli, Input Unternehmens- und Marketingberatung.

Mirko Jazbec, Htp St. Gallen, and Roman Burch of Wegelin & Co.

Marc Zehnder with Nimet Cihangir, both from Kleistermeister Eventsolution.

Simone Thomas, IVF Hartmann, with Oliver Gassmann, Director University of St. Gallen.

A. Etienne Schüpfer (l.), MARS Switzerland, Alessandro Rigoni, Nestlé Suisse.

GfM moderator Roger de Weck, Riccarda Mecklenburg, VR delegate m+m Media, Ulrich H. Moser, GfM President, and Christian Schmid, CS Media (from left).

Philipp Wetzel (l.), Adcom, with Ivan Schultheiss, APG.

Urs Rueb (l.), Mediaplus, and Francisco Moreno, Swiss Post.

Marco F. Taborelli (l.) of Marco Taborelli Consulting and Pascal Perraudin, GfK.

Evelyne Vogel (l.) with Sara Salzmann-Guntern, both GfK Switzerland.

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