Microsoft: New brand name for promotional offers

 At Microsoft's annual event for the advertising and publishing industry, the software company unveiled its new brand name, Microsoft Advertising. From now on, this name will stand for all of Microsoft's advertising offerings, according to a statement on Wednesday. All of the digital platforms, technology services and advertising opportunities Microsoft offers to advertising agencies and publishers are thus combined, it said. These include Atlas, Ad ECN, Ad Center, Drivem, Massive and Screen Tonic, as well as the media offerings MSN, Windows Live, Xbox and Office Line.