When the rotor runs hot
All work, no beach! All work, no beach. What was the official Cannes motto two years ago continues this year. Besides film screenings without end, visits to the Press-, the Outdoor-, the DM- and the Promo-Shortlist-Exhibitions...
More than 200 invited guests attended the tenth anniversary of rotor Agentur für Kommunikation. After a first refreshment with food & drinks in the agency's courtyard, 64 racing enthusiasts signed up for the qualifying of the Tenth Grand Prix of Zurich. Whether as a Carrera driver or as a spectator, the excitement went on until the end. After the award ceremony, which was performed by the charming Miss Carrera 2006, DJ Steve McQueen and the unplugged band Los Bandidos led the way deep into the night with their Tequilla Racing Punk.The subsequent race was held in pairs in a knockout system 1 against 1. Between the races, Beat Engeler of Fischer Architekten AG and Martin Hauser, co-owner of rotor, talk shop about the drivers' performances.Great amazement in the VIP grandstand: Bernd Götz of Swiss Re with his wife Inge, Lorenz Hauser, music and events specialist, and Gilles Bachmann of Fauxpas Grafik.Peter Burri, marketing manager of Health Promotion Switzerland coaches his son Tim. Miss Carrera 2006 Oxana Fedorova presented the prizes to the finalists. The runner-up André Becchio was taken comfortingly in the middle. And the winner Oliver Fitze owner Hum Records was happy about the hard-fought Carrera package.Afterwards the racing circus celebrates until the early morning hours the rotor anniversary Grand Prix to the legendary Tequilla Racing Punk of Los Bandidos. Text & Image: rotor
Upload: Beat Fritsch
Support: Kathrin Fischer
Good Job: Urs Bühler
Starting next Monday (6/19/06), daily shortlist coverage from Cannes will be available here.CaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionAll work, no beach! All work, no beach. What was the official Cannes motto two years ago continues this year. In addition to film screenings without end, visits to the press, outdoor, DM and promo shortlist exhibitions (not to mention equally endless party nights), visitors have an extensive seminar program at their disposal, which also runs at hourly intervals throughout the day. Werbewoche has picked out four of them today to give you an idea of how diverse and extremely interesting the festival has become since it was taken over by the exhibition specialists from Emap.Already at 10 a.m., the probably most sophisticated post-production forge "The Mill" gave an impressive demo of the special effects software "Massive". The program is based on artificial intelligence and fractal algorithms. It was originally developed to bring the orc armies from Lord of the Rings to the screen. The Mill were the first to use Massive for commercials as well. For example, the human mountain of the Grand Prix winner from two years ago (Playstation) was created with Massive. By the way, The Mill won an Oscar for the visual effects in Ridley Scott's Gladiator.That today blogs or TV series have more influence on popular culture than advertising was the key message in the seminar by J. Walter Thompson (JWT), which was moderated by Craig Davis, Chief Creative Officer Worldwide. The panel included actor Martin Sheen, famous in our country for his role in Apocalypse Now, but also in America for his involvement against the conservative Reagan and Bush 1 + 2 administrations. The TV series West Wing, in which he plays a liberal president, probably had more political influence in America than the editorials of the Times. Martin Sheen presented himself here as an enormously eloquent and well-read contemporary with a lot of wit.Also very influential is Arianna Huffington. The founder of the blog "HuffingtonPost.com" has been enormously successful in writing against both the journalistic and the opinion mainstream.The most influential man on the podium, however, was probably Michael Patrick King, which prompted moderator Davis to say that anyone with three names is certainly an important person. King is the creator, producer and author of the cult series Sex & the City and has probably shaped the sit-com history of recent years like no other (among other things, the fictional character Kelly Bradshaw was voted one of the most influential women in England). King also gave a delightful story. A Canadian beverage producer (presumably Seagram) offered a million dollars for Kelly to order at the bar a product that had just been introduced to the market. The station refused. Then came the request that yes, an unknown person next to Kelly at the bar could order the drink. That didn't go over well either. In the end, two women ordered the drink in the background, when during a camera pan the figure of Kelly Bradshaw rushed past. Earning, one million bucks, King gloated thievishly from the stage.(Editor's note: All the other brand fetishes from Sex & the City (Manolo Blahnik, etc.) are character-typical plots, since paid product placement on US TV is a very tricky story. Nevertheless, Blahnik was of course happy about the free PR).A must for friends of somewhat quirky stories is always the seminar by Hermann Vaske, cult director and in a row with directors such as Joe Pytka or Jean-Paul Gould. Unfortunately, Vaske's works are difficult to describe in words, as they are a firework of creativity, information and visuality. Only this much: This year it was all about football, in the documentary part of the film football stars like Pelé, Beckenbauer and Henry had their say, but also musician Dave Stewart (Eurhythmics), film star Dennis Hopper and former politician Henry Kissinger gave their statements. The whole thing was hosted by English star comedian and Monty Python co-founder John Cleese.A unique case study is also the development and success of the Brazilian agency "Africa Propaganda," which was founded just four years ago. New, fresh and nameless, the agency set out into the Brazilian market and first made its mark with its own branding. An unusual name, a catchy logo, and many accompanying measures, for example the launch of a song (refrain: I am the son of Bossa Nova, the grandson of Samba, my secret is the fusion of Europe and Umbanda, I am Africa) and the publication of its own creative magazine, which is not a review of its own work, characterized the market launch. With the result that clients came who also wanted such professional branding. For a better understanding: In Brazil, the saying goes: Africa is just another word for Bahia. As a result, Africa is the top-of-mind agency in Brazil and the fastest growing in Brazilian advertising history. It shouldn't be too much longer before Africa reaches Europe.
Text & Photos: Beat Philippe FritschCreated on AppleSupported by OlympusThe race organizers open qualifying for the Tenth Grand Prix of Zurich. Sascha Kieslinger, Art Director rotor and Alexander Gessert, Creative Director and co-owner rotor.Maurizio Scarpa of Sfax hairstylist welcomes two beauties to the paddock.Christine Roth, the former Marketing Director of Freitag Lab enjoyed herself together with Daniel Kistler of Ringier.Ludwig Dörr, the former advertising manager of Coop Switzerland found time for a lightning visit to Zurich despite his retirement.Music meets film: Phonogen.com founder Rino Meyer poses with Beat Lenherr of panimage.With enough fuel in the tank, 64 drivers fought for thousandths of a second to qualify for the race on the rotor Speedway at Club Zukunft.
Upload: Beat Fritsch
Support: Kathrin Fischer
Good Job: Urs Bühler
Starting next Monday (6/19/06), daily shortlist coverage from Cannes will be available here.CaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionCaptionAll work, no beach! All work, no beach. What was the official Cannes motto two years ago continues this year. In addition to film screenings without end, visits to the press, outdoor, DM and promo shortlist exhibitions (not to mention equally endless party nights), visitors have an extensive seminar program at their disposal, which also runs at hourly intervals throughout the day. Werbewoche has picked out four of them today to give you an idea of how diverse and extremely interesting the festival has become since it was taken over by the exhibition specialists from Emap.Already at 10 a.m., the probably most sophisticated post-production forge "The Mill" gave an impressive demo of the special effects software "Massive". The program is based on artificial intelligence and fractal algorithms. It was originally developed to bring the orc armies from Lord of the Rings to the screen. The Mill were the first to use Massive for commercials as well. For example, the human mountain of the Grand Prix winner from two years ago (Playstation) was created with Massive. By the way, The Mill won an Oscar for the visual effects in Ridley Scott's Gladiator.That today blogs or TV series have more influence on popular culture than advertising was the key message in the seminar by J. Walter Thompson (JWT), which was moderated by Craig Davis, Chief Creative Officer Worldwide. The panel included actor Martin Sheen, famous in our country for his role in Apocalypse Now, but also in America for his involvement against the conservative Reagan and Bush 1 + 2 administrations. The TV series West Wing, in which he plays a liberal president, probably had more political influence in America than the editorials of the Times. Martin Sheen presented himself here as an enormously eloquent and well-read contemporary with a lot of wit.Also very influential is Arianna Huffington. The founder of the blog "HuffingtonPost.com" has been enormously successful in writing against both the journalistic and the opinion mainstream.The most influential man on the podium, however, was probably Michael Patrick King, which prompted moderator Davis to say that anyone with three names is certainly an important person. King is the creator, producer and author of the cult series Sex & the City and has probably shaped the sit-com history of recent years like no other (among other things, the fictional character Kelly Bradshaw was voted one of the most influential women in England). King also gave a delightful story. A Canadian beverage producer (presumably Seagram) offered a million dollars for Kelly to order at the bar a product that had just been introduced to the market. The station refused. Then came the request that yes, an unknown person next to Kelly at the bar could order the drink. That didn't go over well either. In the end, two women ordered the drink in the background, when during a camera pan the figure of Kelly Bradshaw rushed past. Earning, one million bucks, King gloated thievishly from the stage.(Editor's note: All the other brand fetishes from Sex & the City (Manolo Blahnik, etc.) are character-typical plots, since paid product placement on US TV is a very tricky story. Nevertheless, Blahnik was of course happy about the free PR).A must for friends of somewhat quirky stories is always the seminar by Hermann Vaske, cult director and in a row with directors such as Joe Pytka or Jean-Paul Gould. Unfortunately, Vaske's works are difficult to describe in words, as they are a firework of creativity, information and visuality. Only this much: This year it was all about football, in the documentary part of the film football stars like Pelé, Beckenbauer and Henry had their say, but also musician Dave Stewart (Eurhythmics), film star Dennis Hopper and former politician Henry Kissinger gave their statements. The whole thing was hosted by English star comedian and Monty Python co-founder John Cleese.A unique case study is also the development and success of the Brazilian agency "Africa Propaganda," which was founded just four years ago. New, fresh and nameless, the agency set out into the Brazilian market and first made its mark with its own branding. An unusual name, a catchy logo, and many accompanying measures, for example the launch of a song (refrain: I am the son of Bossa Nova, the grandson of Samba, my secret is the fusion of Europe and Umbanda, I am Africa) and the publication of its own creative magazine, which is not a review of its own work, characterized the market launch. With the result that clients came who also wanted such professional branding. For a better understanding: In Brazil, the saying goes: Africa is just another word for Bahia. As a result, Africa is the top-of-mind agency in Brazil and the fastest growing in Brazilian advertising history. It shouldn't be too much longer before Africa reaches Europe.
Text & Photos: Beat Philippe FritschCreated on AppleSupported by OlympusThe race organizers open qualifying for the Tenth Grand Prix of Zurich. Sascha Kieslinger, Art Director rotor and Alexander Gessert, Creative Director and co-owner rotor.Maurizio Scarpa of Sfax hairstylist welcomes two beauties to the paddock.Christine Roth, the former Marketing Director of Freitag Lab enjoyed herself together with Daniel Kistler of Ringier.Ludwig Dörr, the former advertising manager of Coop Switzerland found time for a lightning visit to Zurich despite his retirement.Music meets film: Phonogen.com founder Rino Meyer poses with Beat Lenherr of panimage.With enough fuel in the tank, 64 drivers fought for thousandths of a second to qualify for the race on the rotor Speedway at Club Zukunft.
