Branders specializes in brand consulting

Ex-Interbrand consultant René Allemann founds his own agency.

"We do what we are good at: we
cultivate and create brands," explains Branders Managing Director René
Allemann. Branders is a new Swiss consulting agency based in
Zurich and specializes in the creation and maintenance of brands. The
Agency does not offer advertising, marketing and PR,
but focuses solely on conception, implementation,
management of existing brands and the creation of new brands.
Brands. Branders is currently still working with freelancers, but will be
consist of a fixed team in the future. "By the end of
about five employees on a permanent basis every year," explains Allemann.
to Werbewoche. For reasons of contractual law, the
Allemann not yet comment on potential customers. Allemann is
former senior consultant and unit head at Interbrand and has
international brands such as Novartis, Unilever, American Home
Products, Converium and Swiss Post, but also numerous
SMEs from various industries advised.

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