Edipresse publisher commits to free newspaper

French-speaking Switzerland is definitely getting a free daily. "A free paper will be launched in French-speaking Switzerland in the next few months".

French-speaking Switzerland is definitely getting a free daily. "A free newspaper will be launched in French-speaking Switzerland in the next few months," Edipresse publisher Pierre Lamunière told the weekly magazine L'Hebdo. Edipresse is determined to enter this sector, either together with another publisher if a satisfactory agreement can be reached, or with its own product. There is no fixed date, said Lamunière, but a launch before November or December would be difficult. He admitted that the launch of a free newspaper would not be good for the sales of the existing Edipresse titles, "but if we don't do it, sooner or later someone else will take the plunge". Jacques Richard, representative of the Hersant group in Switzerland, was more reserved in his comments to L'Hebdo. So far, they have refrained from launching a free newspaper because the advertising market in French-speaking Switzerland is currently too sluggish. They do have projects in the pipeline that could be implemented very quickly. "But at the moment I am extremely sceptical," said Richard.
 
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