Good news despite the crisis: This is what set us up today
There is plenty of bad news these days. In this article, the Werbewoche editorial team gives an overview of developments that have pleased or encouraged. Today with Solothurn Tourism, Riedhof retirement home, Basel West, SRK and Coop, and Grandparents magazine.
A thriller for Solothurn
Under the direction of Solothurn Tourism, the entire city of invent a detective story together. A few protagonists, a loose script and new facts every day - these are the ingredients for the crime story that continues to be written day by day. Every day, the team "Solo-thurn writes (crime) history" will announce clues, people or historical locations - on the website, Facebook, Instagram and Twitter.
The campaign is intended to inspire and motivate people at home and provide some distraction from the daily routine currently dominated by the virus.
Drone pickup service for nursing home residents
As the first retirement home in Switzerland, the Riedhof - Leben und Wohnen im Alter, based in Zurich-Höngg, is offering residents a new drone drop-off and pick-up service as part of its digitalization efforts. The Riedhof is convinced that this offer will significantly improve the comfort of transportation for residents. The flights, which are controlled by qualified personnel, only take place in good weather.
What is also close to the heart of the Riedhof: Despite the current situation, or perhaps because of it, we should all not lose our sense of humor in these difficult times. In this sense: April, April - the residents of the Riedhof naturally remain on solid ground.
Free access to Gomagazine
Due to the prescribed home office, there is currently more time for reading and reflection. That's why the magazine "Go - take the lead" is giving away all previous issues for free digital reading until the end of May. Interested parties can download the issues read directly in the web browser or download it from the App Store and Google Play.
The editors would like to give some hope with the offer. The campaign lasts until May 29, when the next issue is published. The Basel West agency has been commissioned to produce the magazine.
Free home delivery service for people over 65 years old
In order to protect the particularly vulnerable risk group from the coronavirus, customers over the age of 65 can now order food and hygiene products by phone or e-mail at Coop City department stores and Coop supermarkets in various cities. Volunteers from the Swiss Red Cross SRC will deliver the order to their homes the next working day. The free delivery service will be offered in Bern, Olten, Zurich and Lausanne as a first step, with other regions to follow.
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Communication tips and cultural offers for grandparents at home
The Corona virus forces people to retreat and separates grandparents from their grandchildren, among others. The Grandparents Magazine would like to accompany the older generation through this crisis with background reports and concrete tips on how to stay close from a distance.
Tips are regularly posted on Facebook on how families can stay in close contact thanks to various media. At Grandparents-magazine.ch a list of exchange opportunities is also maintained, which is constantly being added to. Also collected on the homepage are ideas to shorten time at home, such as streaming services, podcasts, online museum visits and many more.
