Good news despite the crisis: This is what set us up today
There is plenty of bad news these days. In this article, the Werbewoche editorial team gives an overview of developments that have pleased or encouraged. Today with TBWA\Zurich, Havas, Berchtold Marketing, Züritipp and Ludek Martschini.
Small and fine - TBWA\Zurich supports SMEs
Many small businesses are particularly hard hit by the measures surrounding COVID-19. And there are around 500,000 SMEs in Switzerland. That's why TBWA\Zurich has decided to lend these companies a helping hand.
"We want to support companies that are in crisis and looking for help with free advice in marketing and communication. And for this we have developed a small digital campaign that targets entrepreneurs and marketing professionals of SMEs and offers free support. After all, we are also part of the Swiss economy and have a great interest in keeping the damage to all of us as small as possible and making solidarity tangible," says Matthias Kiess about the measure.
A platform for local business
On the Platform the local business from Liestal can publish its offer "despite Corona". Within just a few hours, countless SMEs came forward with delivery services, online stores and online seminars. Service providers such as yoga schools and carpenters also offer their services online.
A group of retailers from Liestal is now coordinating a poster campaign in the shop windows of the "Stedtli" together with Berchtold Marketing. In combination with a social media campaign, it is intended to draw further attention to the offer of help. Previously, the platform had already been launched in other communities as Laufen-bl.app and Allschwil.app. Other municipalities are currently being clarified. "The goal is to create a sustainable solution, especially for the Lädeli in small towns," says Rico Berchtold, owner of Berchtold Marketing.
Havas Switzerland creates guide for brands
In the current situation surrounding the Corona pandemic - and also in the period following it - many brands and companies are confronted with the question of how they should now behave during this time. Much will change and the impact of the pandemic will entail a rethink for brands. With a guideline in three phases, the agency tries to show what it considers important at the moment and for the future.
Download: Havas COVID-19 Brand Guide
On Thursday appears the first Zurich Home Tip
Normally the Züritipp the nightlife and cultural offerings in the greater Zurich area. As this is currently omitted, the editorial team has decided to temporarily redefine the city magazine and set other focal points adapted to the current situation. Thus, starting on Thursday, the weekly Züri-Zuhause-Züritipp with recommendations on everything to do with your own four walls - occasional double issues are possible. In addition, all content is also available online at Zueritipp.ch, supplemented by further articles.
The new newsletter, which appears once a week, is published by Züritipp-Editorial Director Priska Amstutz and Züritipp-The book is curated by editor Annik Hosmann and contains additional personal anecdotes and tips from the two authors.
"Motivational and inspirational 'soft content' doesn't have it particularly easy during the Corona crisis. They disappear quickly because news constantly follows. However, readers' need for entertainment and distraction is also present. Along the previous sections, including Food & Drink, Music & Clubs, Kids & Family, the editorial team recommends in the Züri-Zuhause-Züritipp Reading material, songs, streamable films and other digital offerings, makes self-experiments that are allowed to fail, interviews cultural workers and store operators about their alternative offerings, shows simple recipes with ingredients from Zurich producers who deliver their products to your home, and deals with the word 'exit' in a column. Compared to the regular Züritipp the scope is smaller due to the omission of the event agenda, but the content consists of longer, more magazine-like pieces; we play with the page perimeters depending on the topic," explains Priska Amstutz.
Illustrator becomes the Pro Senectute courier
The Lucerne graphic designer and illustrator Ludek Martschini has no more orders because of the coronavirus and can no longer do his sketching courses. That's why he now helps out three times a week at the Pro Senectute Foundation by delivering meals to senior citizens.
An evening for Swiss film
On Friday, March 27, the 23rd Swiss Film Awards ceremony should have taken place in Zurich. Due to the COVID-19 pandemic, the award ceremony had to be cancelled. Instead of the award ceremony, the SRG SSR TV stations will now broadcast a special program on Swiss film on Friday evening, March 27. On SRF, film expert Monika Schaerer will host the evening from 20:10 h on SRFzwei. Starting at 20:20 h, the documentary film "Immer und ewig" (Always and Forever) by Basel filmmaker Fanny Bräuning, which portrays her extraordinary parents, will be shown.
Three months of a free online store including SEA support
Those who may not have needed a web store before, suddenly urgently need one. Help short and uncomplicated: The digital agency Treestones, together with its partners Shopware, Trendhosting & Payrexx, is offering an online store free of charge for the next three months - including SEA support. "Although we can pursue our work from home, many other, especially small stores can not. This is exactly what we want to counteract and have therefore decided to help those and facilitate the way to digitalization. Because right now, when many are at home, the only possible path is the digital one," writes the agency. Treestones thus wants to ensure that the crisis may also offer opportunities. At the very least, the offer sounds like something you could take a look at - if you're interested: Treestones.ch/corona-care
