On March 10, the general meeting of the Professional Association of Copywriters in Switzerland confirmed the election of Clara dos Santos Buser to the board. The copywriter and qualified journalist has been working as a copywriter since 2019. Her tasks include strengthening the association's social media presence.
As the professional association of copywriters in Switzerland, it represents the interests of its members in public as well as with organizations in the communications industry and public authorities. The association offers its members a platform for knowledge transfer. It aims to support the level of quality within the profession and to promote the business skills of freelancers. Impulse meetings and the Texter-Pool with nearly 95 copywriters with different orientations for PR, advertising and search engines are further focal points of the Textverband.