Touchpoint management
Customer behavior is changing at a pace that companies are struggling to keep up with. In a digitalized and networked world, touchpoint management should help to approach the change process in a targeted and structured way. It is all about a consistent focus on the customer and the systematic optimization of processes. Both the scientific and the practical perspective come into play in this [...]
Customer behavior is changing at a pace that companies are struggling to keep up with. In a digitalized and networked world, touchpoint management should help to approach the change process in a targeted and structured way. It is all about a consistent focus on the customer and the systematic optimization of processes. Both the scientific and the practical perspective come into play in this book in contributions from 26 authors. The topic is seen as an extension of customer experience management. It extends the management of the customer journey to include necessary activities and changes within the company itself with a strong focus on digital opportunities and implementation ideas. This task is a challenge for every company - and at the same time an opportunity to involve employees, take them on an exciting journey and inspire them. Get Abstract recommends this book to managers in all areas of business, but especially to those who are active in marketing and sales.Get Abstract Rating: 7Implementability: 8Innovation Level: 7Style: 7
Publisher: Haufe VerlagPublication Year: 2017Pages: 367ISBN: 9783648093351In cooperation with Get Abstract, Lucerne (Logo)
