Sandro Bottazzo
Sandro Bottazzo (*1980) has been Head of Business Development & Marketing at United Grinding Group AG (CH & DE) since 2012. He made his mark in B2B marketing with his master's thesis "Brand management in practice. Design and empirical analysis of brand management in the business-to-business environment. A practical project for Körber Schleifring GmbH", which can be read in MK 08/2014. His thesis [...]
Sandro Bottazzo (*1980) has been Head of Business Development & Marketing at United Grinding Group AG (CH & DE) since 2012. He made his mark in B2B marketing with his master's thesis "Markenführung in der Praxis. Design and empirical analysis of brand management in the business-to-business environment. A practical project for Körber Schleifring GmbH", which can be read in MK 08/2014. His work laid the foundation for the implementation of the "United Grinding" brand. His "Brand management checklist" can help to determine the level of maturity in B2B marketing.
