Combining out-of-home and mobile advertising

For better advertising impact, Clear Channel combines mobile marketing with outdoor advertising measures.Out-of-home advertising is the medium that builds up reach the fastest. It is therefore still indispensable for branding and sales. Now the only mass medium, out-of-home advertising also plays a door-opening role for online campaigns and mobile advertising, whose strength lies in interaction. Adello and Clear Channel Switzerland have agreed on an exclusive collaboration that effectively combines the advantages of both types of media, resulting in two innovative offerings:"Amplify - Campaign extension"The advertising client uses outdoor advertising to generate publicity and attention for its message. People who are in the immediate vicinity of the poster sites - i.e. who see the campaign - receive additional in-depth information about the advertising message on their cell phones (videos, order elements, etc.)."Performance" - campaign response and customer acquisitionAdello uses its award-winning, self-learning models to create a profile of all people who call up an additional message on their mobile in the immediate vicinity of the poster sites. The mobile campaign is then delivered to all mobile users with a similar profile - regardless of whether they are in the vicinity of the poster sites or not. In this way, the OOH campaign achieves additional reach among people who correspond exactly to the client's target group.