Performance marketing pitfalls Most of the online marketing budget goes to Google, Meta/Facebook, and other social networks, and thus to performance marketing. But there are pitfalls lurking. You need to be logged in to view this content. Please Log In. Not a Member? Join Us Annual subscription "Online CHF 72.00 incl. VAT Add to cart 3 month subscription "Online CHF 18.00 incl. VAT Add to cart