Whose hour is it - is the CMO dead? The role of the Chief Marketing Officer - CMO for short - has been called into question for years, with some even predicting its demise. Rightly so? A commentary. You need to be logged in to view this content. Please Log In. Not a Member? Join Us Annual subscription "Online CHF 72.00 incl. VAT Add to cart 3 month subscription "Online CHF 18.00 incl. VAT Add to cart