The One Show 2020: Silber und Bronze für Jung von Matt, Bronze für TBWA
In New York wurden die Sieger der diesjährigen One Show bekanntgegeben. Fünf Schweizer Agenturen dürfen sich freuen.
Knapp 20’000 Arbeiten aus 71 Ländern wurden dieses Jahr eingereicht. Daraus resultierten 552 Pencils: 171 goldene, 169 silberne und 213 bronzene. Aus der Schweiz dürfen sich Jung von Matt/Limmat und TBWA\Zürich über Pencils freuen, Havas Genf, Thjnk Zürich und Heimat Zürich gewinnen Merits.
| Award | Agentur | Kampagne | Kunde | Kategorie | Subkategorie |
|---|---|---|---|---|---|
| Merit | Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Branded Entertainment | Mobile Apps |
| Bronze | Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Branded Entertainment | Experiential – Live Events |
| Merit | Havas Village Geneva | Waiting Wins | CANAL+ | Creative Use of Data | Targeting |
| Merit | Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Digital Craft | UX / UI – Interface Design |
| Merit | Thjnk Zürich | Catch a Flight to Buenos Aires | Edelweiss Air | Digital Craft | Creative Use of Data |
| Merit | Thjnk Zürich | Catch a Flight to Buenos Aires | Edelweiss Air | Direct Marketing | Digital & Online – Websites & Mobile |
| Merit | Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Direct Marketing | Experiential – Live Events |
| Merit | Havas Village Geneva | Waiting Wins | CANAL+ | Direct Marketing | Craft – Data-Driven Personalization |
| Merit | Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Experiential & Immersive | Events / Stunts / Competitions |
| Merit | Heimat Zürich | Read Upright | Kieser Training | Interactive & Online | Online Advertising – Display Ads |
| Merit | Jung von Matt/Limmat | A Touch of History | Samsung Switzerland | Mobile | Applications |
| Merit | Thjnk Zürich | Catch a Flight to Buenos Aires | Edelweiss Air | Mobile | Applications |
| Merit | Thjnk Zürich | Catch a Flight to Buenos Aires | Edelweiss Air | Mobile | Augmented, Virtual & Mixed Reality (AR, VR, MR) |
| Merit | Thjnk Zürich | Catch a Flight to Buenos Aires | Edelweiss Air | Mobile | Craft – Use of Technology |
| Merit | Heimat Zürich | Read Upright | Kieser Training | Mobile | Mobile Advertising |
| Bronze | TBWA Switzerland | RailTales | SBB | Radio & Audio | Custom Content |
| Merit | TBWA Switzerland | RailTales | SBB | Radio & Audio | Experiential Radio & Audio |
| Merit | Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Radio & Audio | Innovation in Radio & Audio |
| Silber | Jung von Matt/Limmat | The War Siren Test | Amnesty International Switzerland | Radio & Audio | Experiential Radio & Audio |
Quelle: The One Show 2020
